At Viacom, I served as showrunner and host of The Daily Report for AwesomenessTV, leading end-to-end creative and editorial strategy for a daily Hollywood news series tailored to Gen Z audiences. I decided story coverage, produced, wrote, shot, and hosted each episode, guiding the show through production and post while balancing speed, cultural relevance, and platform-native storytelling.

In addition to overseeing the full production lifecycle, I partnered closely with graphic designers to develop thumbnails and titles optimized for strong click-through rates and audience retention. Since launch, The Daily Report has driven over 80M+ lifetime views on IGTV, with each episode averaging 613.3K lifetime views. The show accounted for 30% of AwesomenessTV’s total YouTube programming and 73% of its Instagram programming, establishing it as a core content pillar across platforms.