Kamala Harris For The People
Digital Producer
2020
During the 2019 presidential campaign, I traveled nationally with Kamala Harris, capturing campaign events alongside intimate, behind-the-scenes moments to translate live political energy into culturally resonant social storytelling. I produced, shot, and edited original digital video content featuring the Senator, and directed short-form interviews with supporters to spotlight personal connection, momentum, and message in fast-moving campaign environments.
I also curated and designed daily Instagram Stories for @KamalaHarris, helping grow the account’s overall reach to 1.4M and discovery to 8.2M. Through strategic packaging and cross-platform optimization, campaign videos generated 25.6M views in just eight weeks. Within an eight-day span, three of the campaign’s top five most-viewed videos were released across Twitter, Instagram, and YouTube, reinforcing the campaign’s digital presence at critical moments.