At SourceFed Studio, I produced and co-hosted multiple series, including People Be Like, a multicultural comedy and commentary show that helped grow the channel to nearly 300K subscribers and more than 21M total views. I collaborated closely with editorial and production teams to shape culturally relevant, personality-driven content designed to resonate with diverse audiences across platforms.

I also created and produced Broke Bandits, a branded-friendly competition series where brands went head-to-head to deliver the best, coolest, and most affordable options, averaging 123K views per episode. Through intentional show development and audience-aware programming, I helped increase the channel’s female viewership from 22% to 41%, expanding advertiser appeal while maintaining authenticity and entertainment value.