Amazon DesignCreative Producer
2024 - 2026
Built and led a multi-channel storytelling program spotlighting design culture, creative craft, and community across Amazon’s global organization.
Overview
Led creative strategy and end-to-end production for multiple storytelling initiatives inside Amazon Design, elevating the organization’s global design identity and connecting distributed teams through high-quality visual narratives. The work balanced creative direction, operational rigor, and cross-functional collaboration in a fast-moving environment.
Key Programs
Analog Docu-Series
Conceived, directed, and produced a portrait-style video series highlighting designers across Amazon. Owned everything from concept development and scripting through production, post-production, and launch strategy.
Vision & Ideals Toolkit
Developed and launched a seven-pillar video toolkit used to communicate Amazon’s design principles across teams worldwide, helping standardize creative language and reinforce shared values.
Conflux Conference
Produced hype and recap videos for Amazon’s internal design conference, overseeing shot lists, volunteer crews, vendor coordination, and creative direction to ensure cohesive, high-quality storytelling.
Impact & Ownership
Strengthened internal brand alignment and visibility of design culture across a global organization.
Created repeatable storytelling formats and toolkits adopted by multiple teams.
Elevated production quality, narrative consistency, and creative standards across internal communications.
Led program-level creative strategy in partnership with design leaders, producers, and external vendors.
Owned end-to-end production across multiple concurrent initiatives, balancing creative vision with execution.