As the Creative Content Producer at Amazon Design, I led storytelling projects that elevated Amazon’s global design identity and connected teams through impactful visual narratives. I directed and produced the Analog docu-series, a portrait-style video series highlighting designers across Amazon, managing every stage from concept development and scripting to production and post. I also developed and launched the Vision & Ideals video toolkit, a seven-pillar design charter used to communicate Amazon’s design principles across teams worldwide.

In preparation for Conflux 2025, Amazon’s internal design conference, I produced the event’s hype and recap videos, overseeing shot lists, volunteer teams, and creative direction to ensure cohesive and high-quality content. Working closely with design leaders, producers, and external vendors, I ensured every deliverable aligned with Amazon’s creative standards and storytelling goals.

This role combined creative direction, hands-on production, and cross-functional collaboration. It strengthened my ability to translate complex ideas into clear, engaging narratives that inspire and inform global audiences.